Digital Marketing Word Cloud

Types of Digital Marketing

Although we don't specialize in all types of digital marketing we can share information on what we find has worked for small and medium-sized businesses who require a cost-effective digital marketing budget.

Types of digital marketing include:

  1. Search Engine Optimization (SEO): Your website's enhanced visibility on search engines like Google, ensuring that potential customers find you first. Considering there are more people searching on Google to buy products and services (not including niche offerings), compared to social media platforms. This is likely the best and MOST important marketing asset your company has.
  2. Content Marketing: Create and distribute engaging, relevant, original content to attract and retain a clearly defined audience. Distribution of content is executed using any number of digital platforms.
  3. Social Media Marketing: Leverage platforms like Facebook, Instagram, and LinkedIn to distribute your industry-related content, drive sales and engage with your audience and build brand awareness.
  4. Pay-Per-Click (PPC) Digital Ads: Boost traffic to your site through paid advertising strategies that ensure a high return on investment. Because more internet users engage Google Search to buy products, we’ve found Google Ads (when managed correctly to reduce over-spending) to be most effective. Google Ads can significantly increase visitors to your website, which also helps to boost your SEO.
  5. Video Marketing Video marketing is a revolutionary way to engage your audience and drive conversions. Video can be a critical component of a comprehensive digital marketing strategy. The downside includes: time consuming, high production costs and maintaining high-quality visual and audio elements - both that could negatively hurt your brand with poor production values.
  6. Email Marketing: Reach out directly to your audience with personalized messages that drive action. We recommend trying to find a reputable email marketing company for more information and prices
  7. Affiliate Marketing: Collaborate with partners to promote your products and gain access to new audiences. This would also include placing a backlink on each others website to increase website SEO.
 

Social Media Agency MGMT.
Digital Marketing

Whether you're a startup or an established business, our personalized strategies are designed to elevate your brand, drive growth and increase sales - it's how we stay in business.

Ready to take your digital marketing to the next level? Contact us today (403) 505-9996 to see how we can help you achieve your business goals and stay on budget.